Weight loss market report

If you’ve reached this page and are not familiar with me, I encourage you to review the About Allen page to gain some understanding of where I’m coming from. If you do, you’ll learn that I’m on a personal mission to discredit the mainstream and fad beliefs about weight loss that have so-obviously failed us (and which are totally unsupported by the evidence) – and to convince the world there is a completely different approach to losing weight that actually works due to its precise alignment with the true nature of human physiology. To learn more about this mission, please visit Truths Publishing.

This blog is one component of my efforts where I review recent media reports related to weight loss and try to clarify the confusing, contradictory and inaccurate information that’s so prevalent on this topic. My goal if for you to understand the fundamental and unchanging truths about weight management so you can stop feeling guilty and start losing weight.
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I just found out that Marketdata Enterprises, Inc. produces a 300 plus page study of the weight-loss market every other year.

The last one was released in March of 2005 (8th Edition) so a new one is probably due soon.

In this report you can learn almost everything you’d ever want to know about money being spent on weight loss in the United States. However, it costs $2,195 to get the report.

The 2005 report estimated the total market for weight loss products at $46 billion and the number of dieters in America at 71 million.

Here’s some of the highlights from the 2005 study:

* 70% of Americans want to lose weight on their own rather than join a formal program.

* The number of gastric bypass surgeries has soared in the last few years.

* Americans are still patronizing scam artists and rip-off weight loss companies as much as they ever have, if not more, than a decade ago.

* Over the last couple of years there as been a 32% decrease in non-prescription pill use and a 18% decrease in prescription diet drug use.

* Use of diet soft drinks and artificial sweeteners is rising rapidly.

* Weight loss books, cassettes, and exercise videos is a $1.7 billion market.

Allen Oelschlaeger
Author of The “Never Struggle With Your Weight Ever Again” Weight Loss Course